The Age of Giant Insects
20 Products You Need from H&M’s Massive New Beauty Department
H&M’s buzzy new beauty line hits stores today, and it’s downright massive: 700 (!) products, to be exact. And if you think it’s just a ton of bright lip colors to match your style, think again. The enormous stock includes hair care, body products, makeup brushes, bags, and tools galore—on top of the seemingly endless supply of color cosmetics.
Mimicking the retailer’s approach to fashion, the beauty line will incorporate both seasonal products and those created specifically to help you capture a trend. You can even expect dedicated stations throughout stores that will showcase which items to use to achieve runway looks.
To help you weed through the giant selection, here are 20 favorites from the new line—from long-lasting lip stains (trust us, we couldn’t get them off) to shimmering liners. The best part? Everything is under .
MORE: Nude Nails Are Back: Pros Pick the Best Shades
This lightweight stain dries down to a sheer finish and staysput. (Gossamer Lip Stain, .99; at )
Everyone needs a great lipstick pencil in an ultra-moisturizing formula.(Lip Colour To-Go, .99; at )
Liquid lip color is the method of the moment when it comes to our lips, and this product has an ultra-smooth finish.(Lush Lip Vinyl, .99; at H&M)
This cream-to-powder eyeshadow goes on effortlessly and lasts.(Colour Essence Eye Cream, .99; at H&M)
Looking for a new shadow? This one is available in 80 shades—yep, 80.(High Impact Eye Colour, .99; at H&M)
We don't mess around when it comes to eyeliner, and a thick, felt-tip marker adds just the right amount of drama.(Precision Eye Marker, .99; at H&M)
A lightweight blush is the perfect pick-me-up for the cooler weather, and this one gives that natural flush.(Pure Radiance Powder Blusher, .99; at H&M)
A brow kit is a staple in everyone's makeup bag at this point, and H&M's comes in three shades (plus, it's affordable enough to buy a shade for when you're going for more drama).(Brow Pro Kit, .99; at H&M)
Yes, H&M also has a nail line—and this rust shade is right on-trend for fall. There are 190 others if you can't make up your mind though.(Nail Colour in Russet Spice, .99; at )
Have we ever turned down a salt spray? No. And we won't start now.(Sea Mist Salt Water Spray, .99; at H&M)
We're a sucker for cute ways to pack our beauty products, and these travel jars are just that.(Travel Jars, .99; at H&M)
Yes, there is even liquid foundation! And note: The full-coverage foundation doesn't feel like you're wearing makeup.(All-Day Liquid Foundation, .99; at )
Statement eyes are in, and this liquid liner does not budge—promise.(Aqua Liquid Eyeliner, .99, H&M)
This mild exfoliating scrub has a scent mixed with vanilla bean and amber—basically, heaven.(Midnight Muse Body Scrub, .99; at H&M)
Everyone needs a clear brow gel in their lives, period.(Brow Shaping Gel, .99; at H&M)
That final touch to a makeup look that everyone needs—especially in this selfie day and age.(Hi-Definition Invisible Powder, .99; at )
This bronzing powder has just the slightest hint of glitter to give you an all-over glow.(Solar Flair Bronzing Powder in Deep Bronze, .99; at )
We all need that added oomph in our hair, and this hairspray helps set your style while giving volume at the same time.
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